Campaign Analytics: Monitor and analyze the performance of marketing campaigns across various channels (Digital, Social Media, Email) to calculate ROI and CPA.
Data Visualization: Create and maintain interactive dashboards to communicate key performance indicators (KPIs) to stakeholders.
Market Research: Conduct trend analysis within the Real Estate and BFSI industries to identify growth opportunities and competitive threats.
Data Cleaning & Management: Extract data from multiple sources (CRMs, Google Analytics, ERPs), ensuring data integrity and accuracy for reporting.
Reporting: Prepare weekly and monthly reports that translate raw data into clear, narrative-driven insights for the leadership team.